Tomorrow, in the Business & Management course (room 0_A, at 9-10.30 am), we're having a special guest lecturer, Michele Mattotti, former Chief Marketing Officer at Airasia, Kuala Lumpur, International Flight Company, and now Director of Growth at Roshn, in Saudi Arabia. 

He will talk about strategic marketing, segmentation, targeting, positioning, marketing mix (product, placement, pricing and promotion strategy), and business model canvas. This is an AMAZING opportunity for you to learn things from a CMO perspective! Don't miss it!! 

Anyone interested can join. 

P.S. CONCEPTS EXPLAINED DURING THE LESSON WILL BE INCLUDED IN THE EXAM PROGRAM.